An email signature is a great way to show your readers how professional you are while still providing them with the details they need to contact you. – email has an email signature at the bottom, which helps you make a good first impression and separates you from your peers. They say first impressions matter, but what about second and third?
We’ve compiled a list of the best email signature examples to help you come up with your own. If you do business by email, your email signature is often one of the last points of contact a customer has with your service or brand. A good email signature is straightforward, descriptive, and professional, and it emphasizes detail. However, this does not imply that your signature must be flat or uninteresting.
Fonts used for email signature:
Web-safe fonts: A web-safe font is one that is installed by default on almost every Windows and Mac system, meaning that it will look the same on the recipient’s end if you use it in an email signature.
Here’s a list of web-safe fonts that you can use in your email signatures:
- Courier New
Custom fonts: Email signatures may use custom fonts, such as fonts developed specifically for a business. However, since a custom font is unlikely to be installed on the computer of an external user, the font will not appear correctly in your email signature, and the default font, such as Times New Roman, would be used.
Email signature font style: The font you use in your email signature matters not only in terms of form but also in terms of style; the font you use in your email signature may harm your brand’s credibility.
It is not advisable to use a garnish or wacky font in a corporate email signature, as seen in the examples below, as this may look unprofessional.
Tips to create your own email signature:
- Do not include too much information: Treating email signatures like mini-autobiographies by cramming them with links, facts, quotes, and a slew of other data is a common pitfall. You can make your signature look bulky, crammed and long by adding too much detail, which will stop most people from even looking at it, let alone reading it or clicking your links. This template is not only kept short and simple, but also quite easily navigable, by providing only the most relevant pieces of information for the brand – the logo, email author’s name, job title, phone number, and Skype username.
- Keep the color palette small: When it comes to making a color palette, the rule of thumb is ‘less is better,’ or more simply, ‘try to only use 23 colors,’ and this is especially valid for your email signature design. If you use too many colors, you run the risk of picking colors that clash and your design will easily become cluttered and distracting. You can keep your design efficient and appealing by restricting your palette and being deliberate about which colors you use and when you use them. A smart way to pick your color palette is to take inspiration from any graphic elements you’re using, such as your company logo. But what if your brand logo is flat black and you don’t have a bright feature color to work with? The planet is then your oyster; choose a function color that matches your external branding and run with it.
- Font palette should be smaller than the color palette: So, we’ve established that your color palette should be limited, but what about your font palette? That one, too, should be kept small. Using too many fonts, like using too many colors, can easily overpower your signature, making it difficult to read and distracting. People frequently use too many fonts because they feel compelled to emphasize those titles and pieces of details, so they simply add a new font to the mix. However, using a more versatile typeface is a simple solution to this problem. Instead of switching to a new font, find a basic typeface with a few weight and style options and change up your type size, weight, and/or colors as desired. You can create a range of typographical effects while retaining a clear, clean design by using highlight colors, different weights, and sizes once you’ve found a typeface you like.
- Use hierarchy to direct the eye: Any design that uses type to convey important information must have a strong hierarchy, and since your email signature is made up of important information, hierarchy is especially important. Use scale, color, and font weights to visually signal to your email recipients which elements of your signature they should read first when designing your signature. If it’s the email author’s name or the brand/company name, make sure this important piece of form is at the very top of the hierarchy. Don’t try to highlight any other aspect in your signature while determining which sections to bring in the spotlight; this will fully negate the intent. Instead, pick your fights carefully. Decide which part of your signature you want to stand out the most and put it at the top of the hierarchy.
- Graphic elements are simple: Keeping with the ‘less is better’ theme, aim to keep your graphic elements in your email signature to a maximum of 1-2 to avoid a cluttered look. When you jam a lot of different graphics into one email signature, it easily becomes unnecessarily complex and looks more like a collage than a sign-off. Your brand logo is a common graphic feature to use in an email signature. This is a perfect way for people to easily recognize who is sending the email and for the brand to gain a higher level of exposure. A headshot of the email author is another popular graphic feature used in signatures. Putting a face to a name is an easy but successful way to establish a more personal connection and establish a sense of trustworthiness – just make sure to use a well lit, wellshot, and professional image.
- To boost traffic, use social media icons: Is your business well-versed in all things social media? Include hyperlinked social media icons in your email signature to demonstrate your savvy. Not only does including links to your social media accounts help your email recipient find new ways to contact and follow you, but it also helps them find new ways to contact and follow you. If adding links to your social media accounts has piqued your interest, instead of using hyperlinks or URLs, try using icons. What is the reason for this? According to Neomam Studios, the human mind only takes 150ms (microseconds) to process a symbol and 100ms to assign value to it. That was fast! Additionally, icons save a lot of space and help you stop clumsy URLs. If you’re going to use social media icons in your design, spend some time searching for ones that blend in with the rest of the design.
- Align the design: Here’s a secret: alignment is the difference between a clean, ordered, and successful signature and one that looks haphazardly put together. You can immediately add order and harmony to your design by simply aligning your graphic, form, and icons in a logical and simple manner. It’s also vital to take the time and care to match your signature on the list. The majority of email signatures are left-aligned because it is easier for the eye to read and navigate.
- Make use of space with dividers: Space is also a luxury when you have a lot of content and a small area. So, by using dividers, you can fit a lot of information into a small space without making it look too complicated or cluttered. A graphic divider, as seen in these lovely examples from GraphicRiver, is one form of the divider. Each section of information and content is arranged in a cleaner, easier, and more digestible way by using simple blue graphic dividers. Glyph dividers are another way to split your stuff. The vertical bar, also known as a “pipe” (|), is a widely used glyph. You can avoid awkward line lengths, save a lot of space, and boost the readability of your design by using the ‘pipe’ glyph to divide different pieces of information that are on the same line. Furthermore, if you don’t like graphic dividers, this is a simple way to reduce the number of graphic elements in your signature.
- Mobile friendly: When it comes to making your email signature responsive and mobile-friendly, there are a lot of technical considerations to make, but let’s start with the design. The most important thing to remember is size. Since mobile screens are far smaller than desktop screens, make sure your form and imagery are readable when reduced to smaller sizes. When making the switch from a desktop to a mobile device, make sure your links are ‘tappable.’ This means making sure your links aren’t too tiny or too close together; otherwise, a thumb may try to tap a Twitter icon only to be taken to the Facebook page instead. This isn’t to suggest that you should enlarge every feature in your design; rather, keep in mind that not everyone can see your signature at the same size as you submit it. Screen sizes change, and it’s always a good idea to prepare ahead and expect these changes.
- Find balance: As a final piece of advice, make certain that your design is balanced. This not only applies to the literal visual balance between elements, which is important but also to maintain a balance between your elements.
Email signatures are a small but critical part of creating the company’s brand, logo, and professional identity. They can not only provide useful information and connections to your email recipients but they can also be used to visually highlight your brand.
Have fun with your email signature style, but try to keep it basic. Keep your type legible, your colors lovely, and your graphics scalable, and you’ll have no trouble making a good impression on all of your email contacts.